Before you start
When choosing wording for a product image in Image ALT.
- Describe the relevant visible information clearly.
- ALT is not normally a caption displayed below the image.
- Avoid keyword stuffing and details not supported by the image or product.
Steps to follow
- Look at the specific image, not only the product name.
- Describe the useful visible product or view in concise words.
- Check color, shape and other details for accuracy.
- Publish the description through the intended Image ALT workflow.
For example
Navy linen shirt, back view is more useful for that photo than repeating shop, shirt, best shirt, buy shirt.
What happens next
The image's supported ALT field is updated after publication. The visible image itself is not replaced.
A useful tip. Different images of a product may need different descriptions because they show different views.
Take care. Do not assume every decorative image on a website needs descriptive ALT. This guide focuses on meaningful product images in Rankora's workflow.
Common questions
Is ALT text a ranking guarantee?
No. Its purpose includes accessibility and describing image content; it does not guarantee search performance.
Does it change the image file?
No. This workflow updates text associated with the supported image.
Can I use a keyword list?
Use a useful description instead. A keyword list usually does not explain the image to a person.
If you are still stuck
- If the photo has changed, refresh the image before publishing a description based on an older preview.